For a many people, the internet all too often ends up as being a place of great disappointment. Not to the everyday surfer of course. To them it's a ceaseless marvel. A place where they can roam at will, seeking out pieces of information, or finding that great deal that they have been searching for. But for the wannabe internet entrepreneur, whose aim is to launch a website that will one day make his or her fortune, it's quite a different story.
The latest batch of statistics suggests, (it's not an exact science by the way), that there are currently approximately 612 million websites live out there in cyberspace today. But in terms of activity; only 185 million are active. That means a mammoth 472 million websites are inactive - or, put another way - 69% are not performing. What's the reason for this? Well there are several reasons.
The Domain Name Game
The first reason is what I call the Domain Name Game. When the internet began to really take off, (remember the dot.com revolution that started back in 1995?), many companies (the larger organisations such a the guys who make coke, and Nike people in particular) decided to register all of the possible variations of their company name. This was to prevent anybody else "queering" their pitch. So, dot.com, dot.net, dot.org etc all got bought up, many never to be used.
Corner the Market.com
The second reason was that many people saw a possible opportunity for a great domain name that one day, someone would want to buy. So these guys invented and bought those names, believing that one day they would be in great demand and they could make a killing. Most, of course, turned out to be no more than costly red herrings.
Unfortunately there are no statistics for either variety, which means that the third reason, although very real, and undoubtedly, a very large proportion of the 472 million redundant websites, cannot be quantified.
Lack of Knowledge & Internet Savvy
This third reason is what I term lack of internet knowledge and savvy. My guess is that this category this would account for well over 70% of the 472 million - over 330 million inactive websites.
Now when I say lack of knowledge or savvy, I'm not talking about technical knowledge; things like building your own website. What I'm talking about is driving visitors to your website. The bottom line is that if no one knows that your website is there, how can they visit it? You might have the greatest product, service offer, or piece of information ever. But if no one knows about it, they're never going to find out about it.
Employing a Freelance Writer
One of the best ways of arousing interest is to post articles and blogs where interested people can find them. But the thing is that many people are either not very good at writing, or they simply can't be bothered to make the effort. Either way, the end result is the same; their websites fester and die.
The alternative is to employ a freelance writer. You'll find their fees very reasonable, particularly when you weigh them up against the benefit. You'll be able to get a 500 word article for under $10 or $20 if you use a top class freelancer. Whatever you do, don't scrimp. There are lots of freelance writers that herald from the third world, and they charge silly prices like $2 an article. But remember, you get what you pay for. At $2, it is likely to be in poor English, unoriginal, and under researched. It won't do the job you hope it will. It's like anything in life - you get what you pay for!
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